Something I was thinking about with these exclusives, lets say 12 months later or whenever they are not exclusives.
Instead of the 88/12 revenue split, it goes to others that might do a 70/30 split. Since the game isn't new, I doubt they can realisticly sell at the full price. I'm sure some would buy, most would want a discount for something a year old, even if its only now available. I'm also thinking about the Master chief collection, PC players have waited a decade for Halo 3 ...
So 88% is more than 70% of course.
But lets say only 40% of normal customers choose this vs their preferred buying location.
That remaining 60%, how many will buy on day 1? Will it be the full price? maybe 75% off? hard to say.
So turn down 70% split to maybe get 75% of 70 later. Sure Epic will give them a cash injection to say thanks for stopping by.
I was also thinking, its one thing to have multiple places to buy things. In some ways that is fine, there used to be many sites that got you a steam key. Use only Steam, or use 100 different ones, that doesn't matter.
What matters is every publisher, and company who wants you to install their software, AND have it running, Steam, Origin, Blizzard, Uplay, Epic, Gog Launcher etc. and all the non game things like the adobe launcher.